Small business website design can make or break a company’s online presence. With more people turning to the internet for finding products and services, having a website is a necessity for any small business. However, simply having a website is not enough – it needs to be designed well in order to make a good impression on customers.
Here are some dos and don’ts of small business website design:
Do: Keep it simple and user-friendly
Simplicity is key when it comes to small business website design. Visitors should be able to navigate the website easily and find what they’re looking for without too much clicking around. Use clear and concise language and limit the number of pages on the website to only what’s necessary.
Don’t: Use too many graphics
While graphics and images can make a website look more attractive, too many can slow down loading times and make the website look cluttered. Use images and graphics sparingly and only if they’re necessary.
Do: Make it mobile-friendly
More people are accessing the internet on their smartphones and tablets than ever before, so it’s important that small business website design is mobile-friendly. This means the website should be responsive and adjust to different screen sizes, making it easy to use on any device.
Don’t: Use a confusing layout
A confusing layout can deter users from your website. Keep the layout straightforward and easy to follow, with clear headings and subheadings. Use a consistent design throughout the website and avoid mixing too many different fonts and colours.
Do: Include clear calls-to-action
Small business website design should include clear calls-to-action that encourage users to take action, whether that’s making a purchase, filling out a contact form, or signing up for a newsletter. Make sure all calls-to-action are visible and easy to find on the website.
Don’t: Ignore search engine optimization (SEO)
SEO is an important aspect of small business website design because it helps to improve the website’s ranking in search engines. Make sure the website includes keywords relevant to the business and industry in order to improve search engine visibility.
In summary, small business website design needs to be simple, user-friendly, and mobile-friendly. Avoid using too many graphics or a confusing layout, and include clear calls-to-action to encourage users to take action. Don’t forget about SEO, as it can greatly improve the website’s visibility in search engines. By following these dos and don’ts, small businesses can create a website that is both functional and appealing to customers.
