As a business owner, one of your primary concerns is the success of your SEO company. You want to know that you are getting value for your money and that the SEO strategies implemented by your team are actually driving tangible results. Here are some key metrics to consider when measuring the success of your SEO company.
Keyword Rankings
Keyword rankings help determine if your website is showing up on search engine results pages (SERPs) for relevant queries. Higher search engine rankings lead to more website traffic, greater brand visibility, and higher conversions. Keyword rankings are typically tracked using tools like SEMrush, Ahrefs, and Google Search Console. Your SEO company should be able to demonstrate ongoing improvements in your keyword rankings.
Organic Traffic
Organic traffic refers to the number of visitors who arrive at your website through search engine results as opposed to paid ads. An increase in organic traffic indicates that your SEO company is effectively boosting your website’s visibility on search engines. Google Analytics is a helpful tool for tracking your website’s organic traffic.
Goal Conversions
The ultimate measurement of your SEO company’s success is whether it’s helping to achieve your business goals. For example, if you run an e-commerce store, you might measure success by the number of orders placed or revenue generated through organic search. If you’re a B2B company, you might measure success by the number of leads generated through organic search.
Backlinks
Backlinks are links from other websites that point to your own. High-quality backlinks help improve your website’s authority and credibility in the eyes of search engines. Your SEO company should be actively building backlinks through tactics like guest blogging, broken link building, or creating shareable content, all while avoiding manipulative link schemes or black hat SEO.
Technical SEO improvements
Technical SEO refers to the optimization of your website backend structures for a search engine to crawl and index your website. Common techniques for technical SEO improvements include website architecture, structured data, XML sitemaps, and optimization of page speed. Your SEO company should be able to provide evidence of how they improved the technical aspects of your website.
In Conclusion
These metrics should give you an idea of the success of your SEO company. If your business is experiencing growth in keyword rankings, organic traffic, goal conversions, backlinks, and technical SEO, then it’s likely that you have a good SEO strategy in place. In addition to these metrics, make sure to regularly communicate with your SEO company to ensure that your business goals are aligned and your marketing strategy is helping you reach your intended audience.
