Web design is a vital aspect of the digital landscape. It can make or break companies who require an online presence. End-users expect a user-friendly, intuitive, and seamless experience. Therefore, it is crucial to keep up with the latest design trends and techniques to meet and exceed user expectations.
But what does the future hold for web design? Will the various web design companies strive towards a common goal or diverge in different paths?
We surveyed four top web design companies to analyze their take on the future of web design. The web design companies we surveyed are:
1. Big Drop Inc.
2. Ruckus Marketing
3. Blue Fountain Media
4. Lounge Lizard
The following are the predictions and trends in web design that these companies expect to dominate the future.
1. Mobile-First Approach
The majority of internet users access the web through mobile devices instead of desktops. This trend is evident in a study that forecasts mobile data traffic to increase seven-fold by 2022. As such, web design companies emphasize a “mobile-first” approach that prioritizes designing websites for mobile devices before adapting them to desktops.
According to Blue Fountain Media, “Mobile-first design is becoming more and more important with the rise in mobile searches. Companies that prioritize the mobile experience will see the biggest return on investment.”
2. Customized User Experience
Generic designs will no longer cut it. Future web designs will be more personalized to meet specific user preferences. Ruckus Marketing predicts that user personalization will dominate the future of web design, saying, “Personalization will be the next frontier in web design, with companies using data to create custom-tailored user experiences.”
3. Chatbots and AI
Chatbots and AI technology provide an efficient way to communicate with users and improve their web design experience. Big Drop Inc outlines that “Chatbots and AI will take web design to the next level. These technologies will enable businesses to automate communication with customers, track user engagement and provide a more personalized experience for users.”
4. Interactive Content
An interactive website is more engaging and keeps users coming back for more, rather than static content layout. Lounge Lizard predicts that “Web design will focus on creating fun, interactive content to engage and entertain users. Interactive features, animations, and games will make websites more enjoyable to visit and enhance user experience.”
5. Voice Search Optimization
Voice search is already popular and as technologies improve, it will become a primary means for searching online. Blue Fountain Media notes that “Web designers will focus on optimizing websites for voice search. Voice search optimization will be a significant advantage for companies to generate leads and conversions.”
Conclusion
Website design will continue to evolve, and new trends will emerge. However, the primary objective remains the same, to create intuitive and user-friendly websites. As per the insights of top web design companies, the future of web design will consist of a mobile-first approach, personalized user experience, AI chatbots, interactive content, and voice search optimization. Web designers and digital marketers need to pay close attention to these predictions to produce websites that are future-ready and provide an exceptional user experience.
